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Search engine optimization is often a system of trial and error. Even when a particular strategy is discovered and does work well, it is quickly overused and abused by too many people, which in turn means that the search engines will change their criteria again and the whole process starts over. Google often does not [...]

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PageRank is a system of algorithms that assigns a value to the different pages on the Internet in order to determine the importance or the relevance of those pages. This system was developed by Sergey Brin and Larry Page (the founders of Google) and it is unique to Google; however, other search engines will use [...]

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